While in Japan last november, I came across a whole different side to the beauty industry. I was constantly in awe of the standards Japanese woman put on makeup- they used it to enhance femininity and their natural features rather than to cover them up or change them.
I don't think I saw one girl with fake eyelashes, a contour or blinding highlighter (which aren't bad things, just thought I'd clear that up!). They did, however, emphasise perfectly clean skin (even those who had skin issues) with their natural glow being their prefered illuminator. Not only this, but they do not shy away from blush. It was prominent in almost every makeup look I saw. Applying the blush right underneath the eyes, sweeping up to where highlight usually goes gives you that innocent vibe that really brings out your features and makes the cheeks appear more plump (as you can tell in these photos).
I cleaned my skin using the Glossier Milky Jelly Cleanser, and followed up with the Paula's Choice Daily Smoothing Treatment 5% AHA. Then, I applied a super thin layer of Face Hero by Go-to Skincare by patting it gently into problem areas. Finally, I topped it off with the Solar-D Daily Face SPF50 Sunscreen.
You do not have to have perfect skin to do this look. Even if your skin is textured, uneven or acne-prone, this can work for you. This is as the incentive isn't really to change your face, but to manipulate it to look slightly more polished. You can't really tell in the images, but I have quite bad acne scarring and pretty bad pigmentation, but the more you look after your skin and the gentler you apply your makeup, the better it will turn out. I used the Ere Perez Oat Milk Foundation on my cheeks and nowhere else. I let some of my spots peek through. I only used the tiniest amount and applied it with my fingers using circular and patting motions. I then used the Innoxa Lip and Cheek Stick in Rosewater on the apples of my cheeks.
I then used a red gel tint from Etude House, until I realised that it may not be certified vegan. Obviously, I haven't used it since I discovered this (I am still new to vegan makeup, as of recently I didn't realise that cruelty-free didn't mean animal-product free), but I found a similar one that is 100% vegan by Ere Perez - and it doubles as a blush, which is my favourite thing ever. Feel free to add concealer of some sort, however I did not.
All I did was apply the W7 Argan Mascara for my lashes. I also used it on my brows as a brow mascara.
And that's it!
Let me know what your favourite go-to makeup is below xx